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SEO Specialist
Experience: 2 Years
Full-Time • On Site • Ahmedabad, Gujarat
Department: Marketing / Growth
We are looking for a results-driven SEO Associate with 2–3 years of hands-on experience in improving organic visibility, search rankings, website traffic, and content performance.
The ideal candidate should have a proven track record or success stories demonstrating measurable SEO growth, strong content writing and optimization skills, and excellent written and verbal communication.
The role will primarily focus on SEO while also providing exposure to App Store Optimization (ASO) for our mobile app portfolio.
SEO Strategy & Execution
Execute on-page, off-page, and technical SEO initiatives.
Conduct keyword research, competitor analysis, and search intent analysis.
Optimize website pages, landing pages, blogs, metadata, headings, internal linking, and content structure.
Identify opportunities to improve organic rankings, traffic, CTR, and conversions.
Perform regular SEO audits and recommend actionable improvements.
Monitor keyword rankings, organic traffic, backlinks, indexing, and overall website performance.
Stay updated with Google algorithm changes, SERP trends, and evolving SEO best practices.
Collaborate with developers, designers, and content teams to implement SEO recommendations.
Content Writing & Optimization
Write and optimize high-quality, search-focused website and blog content.
Create compelling titles, meta descriptions, headings, landing-page copy, and other SEO content.
Understand user search intent and translate keyword research into useful, engaging content.
Refresh and optimize existing content based on rankings, traffic, competitors, and performance data.
Maintain strong grammar, readability, accuracy, and brand consistency.
Performance & Reporting
Track SEO performance using tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, or similar platforms.
Prepare periodic reports covering rankings, traffic, impressions, CTR, conversions, backlinks, and content performance.
Analyze performance trends and convert data into clear recommendations.
Demonstrate the impact of SEO initiatives through measurable outcomes.
Basic App Store Optimization (ASO)
Support keyword research for the Apple App Store and Google Play Store.
Assist with optimization of app titles, subtitles, descriptions, and other store metadata.
Conduct basic competitor and keyword analysis for mobile apps.
Understand fundamental ASO metrics such as impressions, product-page/store-listing conversion rate, keyword rankings, and downloads.
Support the ASO team with research, localization, metadata, and competitive analysis when required.
2–3 years of hands-on SEO experience.
Proven SEO success stories or track record showing measurable improvements in organic traffic, keyword rankings, visibility, leads, or conversions.
Strong understanding of on-page, off-page, and technical SEO.
Excellent content writing, editing, and content optimization skills.
Excellent written and verbal communication skills.
Strong understanding of keyword research and search intent.
Experience with Google Search Console and Google Analytics.
Familiarity with SEO tools such as Ahrefs, SEMrush, Screaming Frog, or equivalent platforms.
Ability to analyze data and translate findings into actionable SEO recommendations.
Basic knowledge of App Store Optimization (ASO) is preferred.
Strong research, analytical, and problem-solving abilities.
Ability to collaborate effectively with content, development, design, and marketing teams.